Gaga drops Facebook for charity

Lady Gaga, Justin Timberlake and Usher are amongst stars signing off social media together with Facebook and Twitter in support of singer Alicia Keys' charity. auto insurance Florida Auto

The promoting campaign, termed Digital Life Sacrifice, will raise money on Tuesday - World Aids Day - for Protect a Kid Alive, which supports families impacted by HIV/Aids in Africa and India.

The celebs have filmed "last tweet and testament" videos.

They will sign yet again around the net once the charity raises $1 million.

Their videos will seem in adverts showing them lying in coffins to symbolize what the promoting campaign calls their digital deaths.

Lady Gaga is massively well-liked on Facebook with nearly 24 million fans, plus additional than 7 million followers on Twitter.

Grammy-winning singer Keys, 29, said it was "really important and super-cool to utilize mediums that we naturally are on".

"It's so important to shock you to your position of waking up," the R&B singer said. "It's not that people don't care or it's not that folks don't want to do something, it's that they never thought of it quite like that."

The promoting campaign also consists of Elijah Wood, Jennifer Hudson, Ryan Seacrest, Kim and Khloe Kardashian, Serena Williams and Keys' husband, rapper-producer Swizz Beatz.

"This is such a direct and instantly emotional way and a minor sarcastic, you know, of a way to get people to pay attention," said Keys, who has additional than 2.6 million followers on Twitter.

Leigh Blake, the president and co-founder of Protect a Kid Alive, said: "We're trying to sort of make the remark: 'Why do we care so substantially about the death of 1 celebrity as opposed to millions and millions of people dying in the place that we're all from?'"

He added that he thought Lady Gaga would raise the money "all by herself".

"She's got a very, very mobilised fan base and that's beautiful to watch I think (and) she's able to draw their attention to these issues that are very important, you know, and that people follow it and act."
Celebrity requests accepted

Keys, who gave birth to her son Egypt very last month, said recruiting celebrities was difficult because of scheduling, but "once I got people around the phone and I was able to paint the concept for them, everybody was in".

She added that no-one refused her request.

Keys is hoping additional people, not just famous names, will get involved in the initiative.

"It just doesn't have to be just because you're a celebrity or something like that. It can be anybody."

She added that being mother and wife made her want to aid others even additional.

"As a human being, you deserve to have a chance at existence," she said.